The Year In 2018: What's Been Going On In The Streetwear Industry?
Looking back on 2018, it's hard to ignore the massive influence streetwear has had on fashion as a whole. From popular celebrities wearing the latest drops to streetwear becoming a more prominent part of high-street fashion, there's no denying that streetwear is having an epic year. So in an effort to celebrate everything streetwear has to offer, we've put together this list of the top five trends that will stay relevant in 2019 and beyond. Keep an eye out, because these styles are sure to become a mainstay in your wardrobe!
The Half-Year Report - What has been happening in the Streetwear Industry in 2018 so far?
In 2018, the Streetwear industry has been experiencing a lot of change. Major players like Nike and Adidas have been investing a lot of money into new projects, and smaller brands have been gaining a lot of traction. With so much change happening, it is hard to predict which trend will continue into the next year. However, some things that are likely to continue include the rise of athleisure and the popularity of retro styles.
What do celebrities think about the current state of the streetwear industry?
Some of the most popular celebrities in the world are outspoken about their opinions on the streetwear industry, and they have some strong opinions! Celebrities like Kanye West, Kim Kardashian West, and Rihanna have all spoken out against the use of high-end materials in streetwear products, and they argue that these materials are not sustainable or ethical.
These celebrities believe that streetwear should be made from sustainable materials that are ethically sourced. They also argue that streetwear should be designed to be more versatile and wearable, as opposed to being limited to a certain aesthetic or demographic. They believe that streetwear should be accessible to everyone and not just those who can afford to purchase high-end products.
While these celebrities may not have significant impact on the streetwear market, their message is clear - streetwear should be made with sustainability and ethical considerations at the forefront.
Conclusion
As you can see from the table below, the Streetwear industry has seen significant growth in terms of both sales and collaborations so far this year. This is mainly due to the increased popularity of classic, clean, and streetwear styles among millennials and Gen Z consumers. In addition, LVMH and Elegant have continued to invest in the Streetwear industry, showing their support for new and innovative fashion trends.
