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It's no secret that black hair requires different care than other hair types. However, for years, the beauty industry has largely ignored the needs of black consumers. Many products marketed to black consumers contain harsh chemicals and additives that can damage hair and cause breakage. Additionally, black hair products are often more expensive than those marketed to other races, making it difficult for many black consumers to afford quality hair care. Black-owned hair products companies are changing this narrative. They are creating products that cater specifically to the needs of black consumers, using natural ingredients and avoiding harmful chemicals.