RayBratcher profilja

ValuAnalytics was founded in 2020, but its core analytical models were developed over the course of several years and are based on hundreds of valuations and transactions in the middle market space. While working at a large public accounting firm and reviewing mark-to-market fair value analyses for numerous private equity funds, founder Koji Bratcher, ASA, identified an inefficiency in the fair value review process. There are frequent disconnects between funds’ perspectives on value and the fair value considerations required by ASC 820 for accounting purposes. From this disconnect, he began developing a model that would bridge the divide between investment value and fair value. Since its initial development, the model has evolved via real-world testing using hundreds of valuations and transactions. Over time, the model has further continued to evolve to address a broader need in the market: the provision of cost-effective, but reliable expert-level business valuation analytical solution for clients, auditors, and consultants without the need for a formal engagement with an appraiser.