theneighborhoodmerch profilja

While unpacking the complexities and particularities of Ura-Harajuku (the tumultuous, nebulous cultural milieu that birthed brands like Supreme, BAPE, WTAPS, GOODENOUGH and NEIGHBORHOOD) would require more space and care than this column can provide, it’s worth noting that many of these pioneer streetwear labels owe much of their early success to a savvy mingling of cultural referencing, compelling storytelling and an eye for quality in every facet of production. That’s certainly true of NEIGHBORHOOD, whose collections have consistently explored themes from biker culture to rock and roll to the 1969 Altamont Music Festival and Hunter S. Thompson’s Fear and Loathing in Las Vegas without losing sight of its own idiosyncratic aesthetic.

Unlike some of the more market-driven contemporaries, Shinsuke Takizawa never seemed to view his brand’s growing popularity as an opportunity for global domination. Instead, he seems to have cultivated an ethos with the label that puts genuine passion and creative curiosity ahead of profit and loss.

 the neighborhood merch 

The Neighborhood T-shirt 

The Neighborhood Hoodies