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To stand out in today's increasingly saturated fashion market is not an easy thing. But the trend of "puff-wear" is gradually creeping into every corner of fashion when combining style combinations with wit and naughty features. Starting from Prada with its puffy loafers coming out in early 2023, to Loewe bombers, Bottega Veneta pillowcases or Coach's Tabby, trendsetters are actively "breathe" in apparel and accessories. to sue. From bags, boots, high heels to tight dresses, designers have been inspired by fluffy floats and floating clouds to create mixes that attract the attention of the fashionistas. The “puffing” designs are often quite large in size and impress with a variety of colorful colors. The " Áo gia đình đẹp
 " trend is like a mischievous and sarcastic fashion picture, symbolizing steps beyond imagination, helping to celebrate creative freedom and step outside the norm of the designers. Fashion Designer. Excessively puffy items are certainly not a novelty. Think André Leon Talley and Rihanna's beloved Norma Kamali sleeping bag jacket for the 2023 Superbowl or Issey Miyake and Michiko Koshino's puffy '80s jackets. Lately, however, interest in all sorts of absurdly bulky or padded things has suddenly increased at a dizzying pace. Demand for 'bulky' clothing or accessories has grown by an astounding 1,616% y/y with a 26% increase in demand from just January 2023 to February 2023 (according to the fashion search platform) Stylight Insights).The item that brought the "puff-wear" trend to the throne could not help but mention the "weird" loafer of Prada. Once a "storm" on the Tiktok platform, Prada inspired fashion houses like Loewe or MSCHF to launch similar mischievous shoe models. Loewe has launched a series of high heel shoe designs with a round and thick "bulge", creating both feminine and naughty accents for summer mixes that are no longer boring. The list of "puff-wear" fashion cannot be complete without Astro Boots of the MSCHF house. Inspired by the character Astro Boy's shoes, these puffer shoes with striking red color breathe new life into the fashion market.

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With Moschino alone, in the spring-summer 2023 catwalk, the brand once caused a fever with a series of dress designs that are closely linked with inflated effects combined with floating accessories full of personality, Inspired by the holidays in the hot summer day. The "terrible" spread of the fashion house has attracted the attention of fashionistas. The skirt designs are made of special materials, like a flexible nylon piece with impressive elasticity, "inflated" at the hem and the highlight float makes the design even more outstanding, becoming a lipstick mark for everyone. the peak of the “puffing” trend in 2023. Bomber jackets have never cooled down even though summer is coming. Bomber jackets often carry oversized designs, now being "inflated" by designers. This " đồng phục gia đình đi biển
 " trend may not be for everyone, but strong fashion personalities like Kendall Jenner, Quynh Anh Shyn or Chau Bui cannot be ignored. Fashionistas do not hesitate to wear a unique puffy jacket, combined with a thin two-piece shirt inside or with classic wide-leg pants. Contrary to the trend of tight-fitting styles, the fashion of transforming into a "giant" is attracting a lot of attention from young people. If you are too bored with the usual leather or cloth bag designs, what about choosing puffy bags that simulate a floating pillow? With a stretchy, pillow-soft look, Coach introduces a new collection of Tabby bags. The bags that follow the "inflated" trend are often quilted very thickly and have a huge size compared to the usual design. Possessing striking colors, the puffy bag makes every summer mix even more vibrant and interesting. After Coach, Chanel, Gucci, and Bottega Veneta, respectively, they introduced stylish quilted bags, attracting the attention of fashionistas with their glossy stretch and being a special highlight for the multi-style mix.